Report view 1
evidenceProfit bridge
See the profit drop split by fee, refund, price, and ad-efficiency drivers before changing budget.
This report breaks down what actually caused the change in your Amazon profit — so you act on facts, not guesses. 20x faster.
Cause, not just movement
Why profit moved this month
Fees, refunds, price, and ad efficiency are separated before the seller changes budget.
Sales at risk
$2.5K-5.7K
lost while the wrong cause was chased
Driver chart
SKU group+$680 over baseline
one surprise charge
efficiency moved the wrong way
price changed during the swing
| Cause | Current | Baseline | Signal | Next move |
|---|---|---|---|---|
| Refunds | $890 | $210 avg | Spike | Review return reasons |
| Fees | $457 | one-off | Charge | Audit warehouse fee |
| Ads | 38% ACOS | 18% ACOS | Efficiency | Check whether ads caused it |
| Price | $164 | $130 | Price move | Review price change |
Evidence attached: warehouse fee, refund spike, ACOS move, price move, and lost-sales range.
Your profit dropped and you're guessing why — so you "fix" the wrong thing and it costs you more. See the drains behind the swings
Use case one
Profit drops often come from fees, refunds, and price changes — not just ads. Chasing the wrong cause is what makes a quick fix expensive.
surprise warehouse fee
refund spike — vs $210 average
ACOS — up from 18%
price crept up from $130
Use case two
A quarterly and yearly view shows which SKUs bleed margin — so you can reallocate capital to winners.
Quarterly margin matrix
Drains highlighted| Per-unit margin | Draining SKU | Winning SKU | Decision |
|---|---|---|---|
| Product A | $2 | $18 | Reallocate |
| Product B | $3 | $17 | Reallocate |
| Product C | $1 | $19 | Reallocate |
| Product D | -$2 | $16 | Reallocate |
Evidence trail
Metrics ties each recommendation back to the exact report view a seller should inspect before acting.
Report view 1
evidenceSee the profit drop split by fee, refund, price, and ad-efficiency drivers before changing budget.
Report view 2
evidencePair the $890 spike with return reasons, affected SKUs, and the baseline it moved away from.
Report view 3
evidenceSpot which SKUs are freezing capital and which winners deserve the next inventory dollar.
What you get
See whether fees, refunds, or price moved your profit — not just that it moved.
Act on facts, not guesses
Connect your Amazon account and see exactly what moved your numbers — fees, refunds, price, or ads. No credit card required, 2 weeks free.